3 Ways to Make Web Design Work for You
How can website design impact the success of your business? There are many ways. As numerous studies show, a site that works well and loads quickly can attract users, provoke dialogue, and improve conversion. When a well-built online presence is essential to any successful enterprise, professional and responsive web design is a smart investment.
1. Consolidate your brand
Many companies use graphics for pamphlets, letterheads, and business cards. If you don’t have a logo, starting a website is a good time to get one. If you do have one it’s also a good time to redesign your trademark. It should be functional, attractive, and professional. It may need to be upgraded to a higher standard or updated to modern tastes. You may also want to make it fit your Internet address.
In the early days of a business it’s okay not to have a clear brand identity. However, your online debut demands trademark uniformity. Customers need to be able to recognize your brand no matter where they see it. Every communication must instantly connect to your product or service. Since your website will be so visible, it needs to be the biggest and best-looking part of your branding effort. Don’t skimp on anything.
2. Focus on accessibility
Your articles don’t necessarily have to be short but they do need to be clear and direct. Pages become cluttered and hard to read when there’s too much text. Instead, streamline your content by using simpler language, shorter paragraphs, and clearer organization. Don’t be afraid to include lots of white space. This makes web pages more welcoming and keeps the eye from getting tired.
A practical website design will include such useful things as legible fonts, sensible colours, and easy navigation. That last one is especially important—navigation can make or break a website. Designers can get carried away, so don’t let them sell you something your grandmother can’t understand. A good navigation system is easy to find and makes it simple to go from page to page. This maximizes the number of people who can use it.
3. Invest in professional expertise
A website that looks cheap will cast a shadow over your business. There are kits and templates you can use for nothing but they tend to look like what they are: free and generic. Remember, your corporate image is only as good as its worst element. It can be difficult to break the impression that your company can’t afford a custom website.
Good website design involves many disciplines. Even if you’re a visual artist, you’ll still need computer know-how and marketing savvy to do it right. Then again, there are people who’ve made careers out of this. Why not give them a call? A website that provides a smooth and accommodating experience is a thing of beauty and expanded market reach.