5 Tips to Handling Bad Reviews Advertising is good for increasing awareness and encouraging conversation about the brand. However, it’s far from the only thing influencing public opinion—there’s also customer feedback. Whether it’s through word-of-mouth or social media, a user review carries a great deal of weight. If you ignore this, you’ll be dragged down […]

3 Ways to Boost Search Engine Visibility Visibility is important online—your site might as well not exist if no one can find it. This is bad no matter your goals. Whether you’re spreading awareness or selling products, you want your website to attract people receptive to your message. That’s where search engine optimization comes in. […]

6 Common Magento User Mistakes Online stores have changed the shopping experience—they’ve made things easier for both consumers and small business owners. And things keep getting easier thanks to platforms like Magento. When it comes to putting together ecommerce websites, this content management system has been one of the most popular. Magento has been embraced […]

The Top SEO Trends of 2015 Search Engine Optimization changes constantly. As the technology advances, so do the methods. And the technology advances quickly. In 2014 alone, Google’s algorithm was updated thirteen times. And that isn’t counting the upgrades that roll out every day. While they may not be as newsworthy as the major updates, […]

Magento Community versus Magento Enterprise Magento has been helping set up ecommerce websites since 2008. The platform has two main editions, Magento Community and Magento Enterprise. Each comes with a range of different features and benefits. While business owners will prefer one over the other, you’ll have to take your needs into account when choosing […]

3 Ways to Make Web Design Work for You How can website design impact the success of your business? There are many ways. As numerous studies show, a site that works well and loads quickly can attract users, provoke dialogue, and improve conversion. When a well-built online presence is essential to any successful enterprise, professional […]

3 Tips for Effective SEO Copywriting Website content has two kinds of audiences: people and search engines. The text must be readable to website visitors. It should also target specific search terms so that sites like Google and Bing will rank it highly. Internet copywriters should know that good writing comes first (and that they […]

5 Things That Make Shareable Content It’s not enough for your business to have its own website. The Internet is infinite, unlike the mall, and there’s no guarantee people will stumble over your storefront even if they are looking for it. You need to make your business more visible (such as through SEO) and the […]

4 Things to Look For In SEO Companies For an online business to thrive, its website must know how to talk to search engines. It can be brilliantly designed and easy to use, but if Google can’t list it, it might as well not exist. SEO companies exist to help people find products and services […]

Understanding the Actions of Customers How does understanding the actions of your customers online help increase your sales conversion? Initial  action of potential Customers: Potential customers start going to search engine to find solutions to their needs. As they type some keywords, almost 90% of them choose the first search result page. When your website is […]