WordPress Themes & SEO: Moving Ahead for Online Business Online business continues to grow across Australia; WordPress themes and SEO offer great features and services to create your online shop. More and more people realise the convenience online shopping are giving them, whether they are at home, travelling, or in their offices.  Surveys show that […]

Mother’s Day 2014: Tasks for Online Marketers Two more weeks and Australia, with the rest of the world, will celebrate Mother’s Day on May 11, 2014. Are your ecommerce shops ready for search queries and marketing campaigns? Online trends and queries show that there are internet retailers who have updated their online stores with shopping […]

Semantic Search and Semantic Web: Enhancing SEO Strategy Understanding the roles of semantic search, semantic web, and SEO is a bridge in achieving success on your businesses. I know you might have been hearing about semantic search and semantic web these days. Actually these “semantics” are not new concepts but it is just starting to […]

Anchor your Website Usability Through Split Testing Are you making some changes to your website? Don’t forget to check its functionality! So we have web analytics to measure leads into revenues and conversion rates to monitor if our marketing strategies are working to generate sales revenues. Now, we make some changes to improve our ecommerce […]

Conversion Rates: Transforming Leads Into Revenues   Conversion rates represent the marketer’s aptitude in converting visits into better sales revenues. Does your e-commerce site has the capability to transform leads to desired revenues? Another significant indicator of usability of a website is its conversion rate. Knowing your web’s analytics is good start as it will […]

Brace Up for New Online Marketing Trends in 2014   Online marketing trends during the previous have been eventful one. Will the same online marketing methods dominate in 2014? Or, will there be changes? Over the previous years, the internet went through many changes in terms of information sharing and other activities that have direct […]

SEO Consultants: Are they Worth your Dollars   SEO consultants: are they really worth your money? As the creation of websites increases every day, the need for search engine optimisation also intensifies.   Are you having some troubles with search engines? Are you having some difficulty in finding for the right keywords that generate quality […]

Keyword Research: Getting Ahead of the Competition   Keyword research in its core value refers to market research. It gives you an idea of what people want and what they need. Finding the right keywords, then, is essential to be able to communicate with them and address their needs. As you build your website, develop […]

Keyword Research on SEM and SEO: Defining the Difference Keyword research, search engine marketing, and search engine optimisation: let us find the difference. Keyword research refers to search engine tool that helps its users to examine the uses of keywords online. It is a tool that determines the kind of keywords used by online browsers. […]

 Local Search: Is Your Business Visible?   Local search marketing is an effective way of promoting your business in the local search engine results and in Australian directories. See how it can benefit your business and company.   Survey shows that there are more than 70% of consumers who prefer to go to stores within […]