Anchor your Website Usability Through Split Testing Are you making some changes to your website? Don’t forget to check its functionality! So we have web analytics to measure leads into revenues and conversion rates to monitor if our marketing strategies are working to generate sales revenues. Now, we make some changes to improve our ecommerce […]

Conversion Rates: Transforming Leads Into Revenues   Conversion rates represent the marketer’s aptitude in converting visits into better sales revenues. Does your e-commerce site has the capability to transform leads to desired revenues? Another significant indicator of usability of a website is its conversion rate. Knowing your web’s analytics is good start as it will […]