SEO Keyword Research

SEO Keyword Research is more than just compiling search terms suggested by keyword tools.

The right keywords bring traffic that ultimately leads to conversions, meaning that SEO keyword research is vital not only for your search engine optimisation strategy, but for your overall internet marketing campaign.

Although it forms a large part of the process, SEO keyword research involves a lot more than simply entering some search terms in a keyword tool and compiling a list of suggestions. Many SEO beginners believe that this is all that is all you need, and by doing so run the risk of losing out to established competitors.

Insanity is doing the same thing over and over again and expecting different results.

Albert Einstein

SEO KEYWORD RESEARCH – Get it right the first time

SEO keyword is all about trial and error and learning as you go. Some keywords will be more effective than others, and you will find out which ones are working for you to help drive in traffic.

The one thing that is within your control is starting your SEO keyword research on the right foot. You can do this by keeping in mind that …

SEO keyword research is ongoing

Because the way users search for information evolves over time, keyword research is an ongoing process. Keeping your keyword selection up to date helps you to move with trends for effective SEO.

Keyword suggestions tools are not enough

Keyword suggestions tools are useful, but they are not the only way you can search for keyword ideas.

Everyone carrying out SEO is using keyword tools, meaning that every other person trying to optimise their site in your category will be seeing the same suggestions as you are. For this reason, it is important to think outside the box and come up with creative ideas for keywords that will make your site unique.

Don’t forget keyword analysis

As mentioned above, there is more to SEO keyword research than compiling feeds from keyword suggestion tools.

SEO beginners tend to overlook the importance of keyword analysis, potentially wasting a huge amount of time, money and effort.

Keyword analysis allows you to figure out the intent behind searchers’ keywords, giving you insight into whether a visitor is casually browsing for general information, or is a potential lead looking to spend money on your services. Without the right intent, you can’t maximise the opportunity for conversion.

Competitors is another essential aspect of keyword analysis. Trying to battle it out for the number one spot with major brands for competitive keywords could end up costing you, so it’s vital to be armed with the right information and strategy.

Take your keyword research to the next level

Now that you’re armed with some basic knowledge on SEO keyword research, the next question is – are you ready to integrate it into your SEO strategy?

CreativSEO have the knowledge, experience and skills to research keywords to supercharge your SEO keywords and help maximise your ranking potential – we invest the brainstorming, patience and time so you can focus on your business.

We can take it from here. Get in touch today!

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