On-Page Optimisation: Re-Fueling your Website
The challenge does not only lie on creating and launching your first website. The challenge extends to on-page optimisation, regular updates and maintenance to ensure success.
If you are planning to set up your website, you need to give it more time and effort in planning, developing and launching your site. It is not accomplished overnight. Platforms and content may not work well when they are not founded on relevance and objectives. Then, there is the marketing strategy to keep your website going.
If you have launched your website, has it reached higher rankings to reach your target market? Have you achieve strong online presence that draws visitors and generate sales revenues? If not, you need on-page optimisation for online visbility and search engine rankings.
Whether you intend to put up your online store or have established your ecommerce site, are you considering employing the services of local SEO professional to help you build online presence and credibility? One of the important roles of these local SEO experts is strengthening on-page optimisation. It is significant to help search engines with indexing and make customers and users find your website easily.
The following are essential features of a website that is working well and help you achieve your goals. Here, you will find the relevance of on page optimisation and how it can be done properly
Have you optimised your meta tags? – “Meta” is an old Greek term which literally means “about everything. Meta information is vital component of your site because it gives information regarding the succeeding web pages. There are 3 components of meta data, namely meta keywords, meta titles, and meta descriptions. Optimising meta data may not reach the top ranking overnight, but it helps a lot in establishing your online presence and credibility.
- Meta keywords may not anymore consider as vital in optimising your website for search. Choosing and placing these meta keywords strategically helps in indexing your content or blogs. It works by highlighting relevant word or phrase in the main body of your content or blog. You can do this by spreading them throughout your web copy. Another way of using meta keywords is by inserting unique word or synonym into meta keyword tags.
- Meta title tags are viewed on the open tags of the users when they visit your website. They are utilised to provide viewers or visitors about the theme of your webpage. It is the first information users see regarding your website on the search engines. Normally, you are given 35 characters, including spaces, to market your webpage to users. When you are unable to optimise meta titles, it can affect the “clicks” through the rates. Inserting relevant keywords of the webpage within the meta titles is a big help.
- Meta descriptions are descriptions just below meta titles whenever your website information is showed in the search engines. You are given 160 characters to describe your website, which is also known as the “shop window” on the search engines. It is the part of the site that provides the most relevant information on the purpose of your web and its content.
Careful choice and placement of keywords should be practiced. It should be written naturally so that it can generate “clicks” to your website rather than overusing sentences and keywords and fail to put meaningful information. You have to provide your viewers a purpose to “click” through your site. Using clear and precise text and descriptions will make users know what they expect to find in your website.
Have you optimised your website’s sitemaps? – Sitemap refers to XML file that have URLs for a website with other meta data regarding each URL. It is built to provide data on search engines such as Google regarding the web pages and structure of the website. It provides search engines information what pages to go. You can employ the services of web developers to build a sitemap for your web or you may submit the sitemap to Google Webmaster Tools to help your site to rank faster.
Have you optimised your Customer Reviews? – Results of the surveys show that there are more than 60% of online shoppers read product reviews before they order or buy items. Having customer reviews on your site with a third party can help a lot in promoting your brand. How effective your customer reviews will depend on the content management system or CMS that you are using.
Having product reviews from customer is a great help for your ecommerce. It improves conversion rates that can increase more than 15% sales. Web developers can help you customised your customer reviews according to your requirements. Therefore, on-page optimisation in this context is not the quantity of customer reviews, rather, how you interact with them for better services.
Have you optimised your social sharing components? – Google include social signals to its algorithms, thus, you have to incorporate in your site social sharing buttons on your content and your product page. This will provide the viewers opportunity to share products and content. The most famous social sharing buttons are Facebook, Twitter, Pinterest, GooglePlus, and LinkedIn, Twitter. However, social media should be regularly monitored and updated to make sure that some negative feedback or spam content is resolved right away. It seems unprofessional when a viewer or customer complains about the services or products online and your admin just ignores it or overlooks it.
Have you optimised your menu structure? – For optimisation of new websites, building blocks such as meta data, meta tags, and site maps should be in place if you want to promote customer interaction. Optimised menu structure for the users and search engines should be in place. Product should be immediately accessed by users when they search for the items or products they want or need. Google should be able to understand appropriate web page for the keyword.
So, you see it is not enough to have your website created and launched. It should be optimised for usability and accessibility for better search engine rankings and sales. You cannot do it alone. You will need the services of experienced SEO and web developers for on-page optimisation. For free consultation, you can contact CreativSEO Sydney by sending them email or call them through 1300 055 867 for free consultation.
Have you reaped the benefits of a well on-page optimisation? Share them with us!