4 Benefits of Facebook Marketing Social media is a big part of marketing, and Facebook is a big part of social media. Not only is it one of the top platforms, but it was also built to help create networks. It therefore offers considerable opportunities to improve one’s product, service, or image. You’ll need more […]

Writing SEO Web Content in 4 Simple Steps There are two ways to look at website content. From the perspective of the small business owner, web content is a form of advertising, which is why every article should be an extension of the brand and its philosophy. From the perspective of the reader, web content […]

3 Things SEO Companies Can Do For You The Internet has been a game-changer for small businesses. Just as every person is equal online, so too is every business on the same footing when it comes to websites and social media. However, building an Internet presence still requires planning, skill, and commitment. What social media […]

4 Reasons Why Marketing Matters Many people think marketing is just advertising or sales. Actually, it’s all the things that a company does to gain customers and maintain them. That includes delivering products as well as selling and advertising said products. You can think of marketing as everything that happens to a product before it […]

How to Market Your Business With Facebook Facebook is the reigning champ of social media sites. Any online marketing strategy must take it into consideration—it can be a great business tool. It can help businesses promote their content, create third-party apps, and otherwise connect with customers. But first, you need to understand Facebook’s unique opportunities […]

4 Web Design Mistakes to Avoid If you want to build a brand and attract new customers, you need an online presence. Your website is often a person’s first contact with your business—creating a good impression through good design is essential. Unfortunately, many small companies stay away from the Internet because it looks complicated. Others […]

Optimising Websites for Local Search Optimising for local search is much like regular search engine optimisation—you can’t go far wrong with good content, quality links, and attention to detail. The difference is that local search demands just a bit more attention to detail. 1. Claim your spot on Google Places Start optimising for local search […]

4 Reasons Why Content Marketing Is the Future Advertising is no longer the big gun it once was. Bombarding the public with marketing messages doesn’t work anymore. These days people refuse to be treated like passive audience members. Brands must be more responsive, their interactions more substantial. Few things are better for this than content […]

3 Business Benefits of Design Design is all around us. Everything we use, from the clothes we wear to the appliances we can’t live without, has passed through the mind of a designer. For each thing you own there was someone who decided how it should look, feel, and function. Design is inescapable. Whatever you’re […]

5 Tips to Handling Bad Reviews Advertising is good for increasing awareness and encouraging conversation about the brand. However, it’s far from the only thing influencing public opinion—there’s also customer feedback. Whether it’s through word-of-mouth or social media, a user review carries a great deal of weight. If you ignore this, you’ll be dragged down […]